Applied Science Private University

Volume 44, 2025 · Issue 2 · Open Access · Double-blind Peer-review

Original Research Article

The Technological Impacts of Graphic Design: Visual Adaptations of English Borrowed Terminology in Arabic: A Case Study of Arabic Typography

1 Applied Science Private University, Amman, Jordan.

2 Al-Ahliyyah Amman University, Salt, Jordan

* Corresponding author: Safaa Jahameh ([email protected])

Published: 01 Jul 2025

Abstract

This study explores how English terms used in Arabic visually adapt due to technological influences on graphic design. It examines the impact of Western visual design technology on Arabic visual terminology and aims to reveal the extent of these influences. The research highlights how technology reshapes language, focusing on both visual culture and linguistic adaptations. It investigates new English terms related to the Arabic language and analyzes the evolution of Arabic typography across various technological stages. The findings are based on discussions about language interaction, such as how exported technological language interacts with the host language. The study also reveals cultural shifts influenced by technology and highlights typographical changes. Overall, this research provides insights into how terms are adapted across different languages, with the goal of better understanding these dynamic linguistic and visual transformations.

KeywordsGraphic DesignArabic TypographyTechnologyVisual Culture

Main Subjects

Applied Humanities

License

Journal License

This work is licensed under a Creative Commons Attribution 4.0 International license