Strategic Fit and its Impact on Business Continuity Management: The Mediating Role of Strategic Agility in Jordanian Commercial Banks

This study aimed to identify the impact of strategic fit on business continuity management in Jordanian commercial banks, with the mediating role of strategic agility. The study employed a sampling strategy to select an appropriate sample from the study population, using a descriptive analytical approach and developing a questionnaire as the main tool for data collection. A sample of 254 managers participated, and both multiple regression analysis and simple regression analysis were employed.

The study results indicated a statistically significant impact of strategic fit, with its dimensions, on business continuity management across all dimensions collectively in Jordanian commercial banks. Furthermore, there was a statistically significant effect of strategic fit, in terms of its dimensions collectively, on business continuity management through strategic agility as a mediating variable in Jordanian commercial banks. Several recommendations were formulated to enhance strategic alignment in the management of business continuity, which will positively reflect on the strategic agility of Jordanian commercial banks. One of the most important recommendations is to focus on continuously and collaboratively developing products and services provided to customers, in line with their changing needs and desires, while reducing costs as much as possible and in proportion with internal and external fields through research and development processes.