The Degree of E-Shopping Usage among Jordanian Youth in Light of Demographic Variables

This study aimed to determine the degree of e-shopping usage among Jordanian youth in light of the variables of gender, place of residence, and economic level. To achieve the objectives of this study, the electronic shopping scale developed by Shahzad was translated and applied to a sample of 700 individuals in the northern governorates of Jordan, specifically Irbid, Ajloun, Jerash, and Mafraq. The results indicated that the degree of e-shopping usage among Jordanian youth was weak. Additionally, the findings showed that there were no statistically significant differences based on gender, place of residence, or economic level in the respondents' answers to the e-shopping scale.